About Coach Deirdre

Deirdre Jones-Lowman is a dynamic motivational speaker, thought leader, and Executive/Life coach with a passion for engaging communities and empowering individuals. She is a social justice
advocate having partnered with local and regional human services, for-profit and non-profit organizations to advocate for fair housing rights, unemployment, youth empowerment, women’s rights, and self-care. Deirdre is ACC Certified Coach through the International Coaching Federation. She is currently a Ph.D candidate in Human and Social Services Administration at Walden University, where in 2020 and 2009, she successfully completed her Master of Philosophy in Human Services and Master of Business Administration with Honors, in Strategic Human Resource Management, respectively. She also graduated with Honors from Knoxville College, a historically black college located in Knoxville, TN. with a Bachelor of Arts in Mass Communication and English.

As women leaders, we have dreams and professional aspirations that tend to become waylaid especially when parenthood is added.  Women consistently seek the elusive work-life balance in pursuit of having it all.  It is “the pursuit” that disempowers us, having to choose between real life responsibilities and what we want and who we want to become.  I began coaching to give women their power back. Knowing your value, is the first act of self-care. Self-care is an act of selfishness and self-preservation. Self-care is knowing yourself, believing in yourself, and advocating for yourself. As a social entrepreneur, wife, mother, and student, Deirdre recognized the importance of taking care of one’s self and in 2016, started The Pay It Forward Initiative, a 100% female-owned, M/W BE-certified career and life management practice, as a self-care movement for working women which offers life coaching, mental wellness and consulting services to organizations and individuals who are ready to Take Charge and Move forward.

As Managing Director and Founder of the Pay It Forward Initiative Life Coaching and Mentoring Service, a career and life management practice, Deirdre currently holds active memberships in Alpha Kappa Alpha Sorority, Incorporated; National Organization of Human Services; the International Coaching Federation and the American Psychological Association.